Past Issues 2006

December 2006
What is Your Media Coverage Saying About Your Media Relations Program?
Spotting trends in your media coverage is the key to managing an active media relations program, according to Joe Brown, Senior Media Relations Consultant at Orlando Regional Healthcare System. He reviews monthly reports from BurrellesLuce MediaMeasurement looking for changes in the types of media outlets covering their stories.
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November 2006
Are the Numbers Telling the Whole Story?
Getting unbiased measurement of media coverage in a data report, while informative, is only the beginning of the media measurement process for many of our clients. They are choosing to take their analytics to a higher level by regularly receiving an Executive Report – a succinct, authoritative analysis that carefully examines the coverage and provides a clear picture of the potential impact of a client's campaigns and initiatives.
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October 2006
7 "Must Have" Metrics for Media Measurement
Anyone with a serious media relations program will benefit from unbiased media analysis performed by a reliable third party who does not have a stake in the outcome of the research.  Going beyond the simple identification of media source, story length, impression figures, headlines, bylines, and photo identifiers will lead to more informative analytic components that ultimately spotlight the trends that impact your success.
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September 2006
Why Virtual Press Kits Break Through the Newsroom Clutter
Virtual press kits are a natural evolution of the online press centers that most corporate sites now support.  Though it will never completely replace the traditional press kit that you hand to reporters in a face-to-face meeting or use at a trade show, the fully integrated and highly functional kit offers everything that an online press center does, and then goes one step further.
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August 2006
Four Ways the Internet is Making Media Monitoring a Challenge (And what you can do about it!)
The nature of media monitoring has changed dramatically over the years. What once was exclusively print-based has evolved to include broadcast and online venues. The Internet transformed it all. Virtually all major print and broadcast news sources now have electronic counterparts.
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July 2006
Six Essentials for Media Monitoring Success
There are many ways you could choose to monitor the media.  Thank you for choosing BurrellesLuce.  Here’s a quick read on how you can make the most of our services and take advantage of the distinguishing characteristics that set us apart from the competition.
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May 2006
Finding the Needle Without Getting Buried in the Haystack
To find all of the news about your company, clients or competitors that is posted to the Web, you must gain access to premium content - the online publications that are only available to paid subscribers.  Free online news searching merely scratches the surface, because many of the stories that are posted to newspaper and magazine Web sites are not available free-of-charge.
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