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Advertising/Marketing
“Trust inequality at an all-time high,” read the PR Daily headline earlier this year as it reported on the 2020 Edelman Trust Barometer—and that was before. Before the COVID-19 pandemic. Before the racial injustice and inequity protests. Before U.S. election-mania. Whether a crisis is of your own doing or happenstance, a crisis is a crisis,...
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In public relations, we are often trying to convince an audience to support your position, promote or back an idea, buy a product or service, perpetuate brand loyalty, or recognize achievements of some kind. In recent years we’ve seen the rise of companies and organizations creating and self-publishing their content, and that remains increasingly important....
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While you may be fatigued by the never-ending coronavirus news coverage, the media must continue to report the news. Understandably, some industries and activities have slowed down during the crisis. An interesting and contrasting discovery is that media distribution and consumption have ramped up, according to a recent special report from our partner, Agility. After...
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Puzzle Piece - Trust
The COVID-19 pandemic is developing a new normal. Many organizations have shifted to a work-from-home model and struggling to navigate other challenges while operating with a “business as usual” mindset. At the same time, businesses are confronting revenue cuts, customer attrition, and difficult decisions about their payroll or operating budgets. When in “crisis mode”, media...
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