Category

AMEC
Scales of justice icon - copyright scales
This blog post takes an in-depth look at the complexities that surround copyright in the digital world we live in today. Read the full blog post to learn more.
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amec framework
Marianne Eismann, PR News Measurement Hall of Famer, recently led a AMECMM webinar discussing how the emphasis on multi-channel marketing blurs the lines between paid, earned, shared and owned information systems. To learn more, read the full blog post now.
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Quote by Paul Polman - "What gets measured gets treasured."
AMEC North American Co-chair Jeni Lee Chapman was joined by Aron Galonsky, Managing Director of Hotspex US, during a webinar series to talk about bridging the communications gap between PR/communications and marketing, specifically when it comes to ROI. Read the full blog post now.
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AMEC Text and Image PR Power Punch
As more social networks add image recognition to their toolkits, we ask if this is a new trend in measurement or have we seen it before? Read this post to learn more through this weeks AMEC measurement webinar.
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