Category

Media Outreach
amec framework
Marianne Eismann, PR News Measurement Hall of Famer, recently led a AMECMM webinar discussing how the emphasis on multi-channel marketing blurs the lines between paid, earned, shared and owned information systems. To learn more, read the full blog post now.
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stop sign - stop raising awareness blog post
In this post, guest blogger and university PR instructor Debra Bethard-Caplick discusses why the act of “raising awareness” is not as beneficial as it seems. It is more of what you do with that awareness that matters to the organization. Read the full blog post to learn more.
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