How the “Decade of the Home” is impacting retailers

September 22, 2020By BurrellesBurrelles, Communications, Content Marketing, General Information, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Relations, Mobile Media, News Coverage, Productivity, Public Relations, Social Media, Technology No Comments

If there’s one thing I’ve noticed during the pandemic, it’s that friends and family alike are seizing on the opportunity to do activities, hobbies and work around the house that they might not otherwise have done pre-COVID-19. And why not? From cleaning out the clutter and re-organizing, to taking on home improvement projects, to playing … Read More

Social Media: Moving Beyond Vanity Metrics

September 15, 2020By BurrellesAdvertising/Marketing, Burrelles, Communications, Content Marketing, General Information, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Relations, Mobile Media, News Coverage, PRSA, PRSSA, Public Relations, Social Media, Technology No Comments

In the COVID era, there’s one thing across the board that we are all doing—attending and participating in virtual events—whereas, in the past, we would have attended in person. This blog post includes key takeaways from a recent PRSA St. Louis (and other Midwest PRSA chapters) professional development webinar. My friend and PRSA colleague, Aurora … Read More

PR Measurement Continues to Evolve: Barcelona Principles 3.0

August 12, 2020By Tressa RobbinsBarcelona Principles, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Pitch, Media Relations, Social Media, Technology 2 Comments

The Barcelona Principles provide a best-practice guideline to measure how well PR efforts are working. They help connect PR to real business results and evaluate the success of reaching specific targeted goals. In other words, these public relations principles shift the focus from your output to the outcome – not what you’re doing, but the … Read More

The ever-changing views on travel & hospitality in the age of Covid-19

July 27, 2020By BurrellesAdvertising/Marketing, Burrelles, Communications, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Pitch, Media Relations, News Coverage, Press Release, Public Relations, Social Media, Technology No Comments

Travel and hospitality are two of the industries that have been hit hardest by the coronavirus. With continued uncertainty surrounding the pandemic and constantly changing data varying state by state and county by county, Americans are asking themselves when is it safe to travel? Do I book a vacation now or wait?  Should I rent … Read More

Rebuilding Trust After a Crisis

July 16, 2020By Tressa RobbinsAdvertising/Marketing, Burrelles, Communications, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Pitch, Media Relations, Press Release, Public Relations, Social Media, Technology No Comments

  “Trust inequality at an all-time high,” read the PR Daily headline earlier this year as it reported on the 2020 Edelman Trust Barometer—and that was before. Before the COVID-19 pandemic. Before the racial injustice and inequity protests. Before U.S. election-mania. Whether a crisis is of your own doing or happenstance, a crisis is a … Read More

Six Reasons Why Traditional Media Still Matters

June 15, 2020By BurrellesAdvertising/Marketing, Burrelles, Communications, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Pitch, Media Relations, Press Release, Public Relations, Social Media, Technology No Comments

In public relations, we are often trying to convince an audience to support your position, promote or back an idea, buy a product or service, perpetuate brand loyalty, or recognize achievements of some kind. In recent years we’ve seen the rise of companies and organizations creating and self-publishing their content, and that remains increasingly important. … Read More

Importance Of Press Releases During Crises

June 3, 2020By Tressa RobbinsAdvertising/Marketing, Burrelles, Communications, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Pitch, Media Relations, Press Release, Public Relations, Social Media No Comments

While you may be fatigued by the never-ending coronavirus news coverage, the media must continue to report the news. Understandably, some industries and activities have slowed down during the crisis. An interesting and contrasting discovery is that media distribution and consumption have ramped up, according to a recent special report from our partner, Agility. After … Read More

Best Practices For Media Monitoring During A Crisis

May 27, 2020By BurrellesAdvertising/Marketing, Burrelles, Communications, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Pitch, Media Relations, Public Relations, Social Media No Comments

The COVID-19 pandemic is developing a new normal. Many organizations have shifted to a work-from-home model and struggling to navigate other challenges while operating with a “business as usual” mindset. At the same time, businesses are confronting revenue cuts, customer attrition, and difficult decisions about their payroll or operating budgets. When in “crisis mode”, media … Read More

Why Cutting Public Relations Budgets Could Be A Mistake

May 13, 2020By BurrellesAdvertising/Marketing, Communications, Content Marketing, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Pitch, Media Relations, Public Relations No Comments

As businesses navigate the economic downturn and the fallout of the COVID-19 pandemic, budgets are shrinking and executives are looking to cut operating costs wherever they can. Tens of millions of people around the world are out of work, and business leaders are confronting hard questions about which costs continue to make sense during this … Read More

Industry Trends, Renewed Confidence, Partnerships: PR News’ Media Relations Conference Recap

January 7, 2020By BurrellesAdvertising/Marketing, Burrelles, Communications, Content Marketing, Industry Events, Marketing, Media Industry, Media Measurement, Media Monitoring, Media Outreach, Media Pitch, Media Relations, Mobile Media, Public Relations 1 Comment

Burrelles, Talkwalker and TVEyes host event during PR News Media Relations Conference with an insightful speech from Sara Fischer of Axios.  … Read More