Media Outreach

Reaching key media contacts has never been easier

To be successful in media relations, you need to be in touch with the right journalist at the right time. Position yourself to effectively target your outreach efforts with our easy-to-use media contact directory. Our media outreach solution, powered by Agility PR Solutions gives you a digital directory for media list building and press release distribution. You have access to an immense database of 860,000+ print, online, and broadcast journalists, influencers, bloggers and analysts.

With BurrellesLuce Media Outreach, you can:

  • Pinpoint influencers by keyword to identify who is writing about specific topics that matter to you – whether its niche markets, industries, competitors, or anything else.
  • Send captivating pitches directly from the platform

Unlimited list building, unlimited customization

BurrellesLuce Media Outreach database is the key tool to building your network of traditional print and online journalists. With Media Outreach, customize press releases with your logo, links, graphics, and photos to create an interactive virtual press kit to capture the attention of your journalist contact.

  • Unlimited list building
  • Great service

Here are some of the other features in the Media Outreach module of BurrellesLuce MYNEWSDASH:

  • Maximize your impact with customized pitch notes

Our mail merge templates make it quick and easy to customize your pitch notes with personal greetings and to attach the full text of, or just a link to, your press release. Provide your recipient with every resource they need with a multimedia release, which includes your logo, graphics, and photos.

  • Optimize the timing of your pitches

Tie your pitches to current events and time their delivery.

  • Access the most relevant contact information

Our Media Outreach database is regularly updated, so you have access to the most relevant contact information.

  • Streamline press release distribution with existing and custom lists

Search for journalists by publication, journalist beat, geographical location, to build your list. Or, upload your own personal contacts – which remain private – to ensure swift, comprehensive distribution of your pitches or press releases.

  • Great service

Like our other BurrellesLuce PR software and services, there’s a team of specialists ready to assist you in making the most profitable use of Media Outreach in your public relations efforts.

Get a Free Media Outreach Demo

BurrellesLuce understands the media and how to position you to effectively target your efforts.

Are you a member of The Media?

Together we can educate public relations professionals on how to best work with the media. If you want to add your profile to our Media Outreach database, or update your existing profile; or if you want to tell us what you think about the content you’re receiving from our clients, please send an email to inquiry@burrellesluce.com or call 800.883.0827.